Why Choose Us?

Heart of Carolina took 'Made in USA' a step further. We are 100% made in North Carolina!

This women and veteran owned store is the perfect choice for shopping

Tired of shopping outside of the USA? Now you have us. 

Proud to also collect and donate to Make A Wish


We are located downtown Wilmington NC, in the Historic District

At The Cotton Exchange

Heart of Carolina

350 Nutt St, Wilmington NC 28401

Lorrie Hurley Brewer recommends Heart of Carolina LLC.September 12, 2019 ·

Unique store with items from our great state of North Carolina and great staff to assist you

Amanda Faircloth McCluskey reviewed Heart of Carolina LLC5 starApril 18, 2017 ·

Heart of Carolina is such a great shop! They have great products and it's such a friendly, welcoming environment. The blueberry jam is amazing! I'll be going back soon to get another jar. I highly recommend stopping in to see them and check out all of their great items that are made right here in NC!

Heather Brown Shields recommends Heart of Carolina LLC.September 6, 2018 ·

Great customer service! Love this store! Went in a few weeks ago and saw a shirt I loved, but didn’t have my size. They were able to order it and ship it to me! Can’t wait for my next trip! Thank you so much!!! ❤️❤️ ⭐️ ⭐️ ⭐️ ⭐️ ⭐️